Noreen Burroughes Cesareo | Market Accents | London, UK
Positive Role Model (Gender)
Noreen Burroughes Cesareo MA BA is an acknowledged thought leader, strategist, writer and experienced international specialist in marketing, brand and communications. She is the Founder and Principal of Market Accents (www.marketaccents.com), a WE Connect certified international strategic marketing and communications consultancy that develops thought leadership and direction for businesses.
Market Accents helps businesses find their voice by creating and implementing smart marketing, striking content, relevant PR, brand creation and effective, integrated communications. Noreen founded Market Accents in 2007 following an international corporate career in travel and financial services, and over 30 years’ experience working with global brands and businesses across industries, including financial, technology, travel, supply chain and professional services.
A Masters in Marketing, she channels her knowledge and experience to provide big company expertise to businesses. Together with her team, Noreen helps them achieve sustainable growth using smart marketing strategies and effective branding and integrated communications. She is an author and with her team develops thought leadership for clients and projects and has prepared and presented white papers, reports and thought leadership on causes, marketing and communications.
Noreen is intellectually curious. She is always interested in new thoughts and processes, and how they can be applied to work together with the more traditional and accepted approaches. She is also a University tutor and advisor in marketing and social media.
She is passionate about new technologies, educating girls and empowering women in enterprise, collaboration and communities. She works across cultures and levels and speaks a number of languages. She is also a mentor and has interns on a regular basis. As her colleagues and clients attest, Noreen is an inspirational woman with a very positive, practical and “can-do” attitude, mixed with amazing energy. She is also a great networker and ambassador for her many causes and clients.
From early days, Noreen has volunteered within her community, working with the Girl Guides, Duke of Edinburgh Award Scheme, Soroptimists International as well as a volunteer instructor with what was previously the Angelfish Swimming Club in Malta, which provided persons of all abilities and special needs with skills of being comfortable and safe in the water.
She is still actively involved in a number of international initiatives, boards and working groups. These include: Trustee, The Commonwealth Girls Education Fund (CGEF); Director, The Malta Business Network (MBN); Ambassador, Pink Shoe; Lead Marketing and Access to Markets (Exports) within the first UK Economic Blueprint for SMEs and women-owned businesses with Team EB Lead. The UK Economic Blueprint will create the economic solutions that will enable women to reach their maximum potential and facilitate full participation in the country’s economy.
She also sits on the All Parliamentary Party Group (AAPG) for Women and Enterprise where she is the Co-Chair and lead in the International Trade and Connections work-group. She conducted research into the challenges faced by SME women entrepreneurs looking to export and wrote the workgroup report with findings and recommendations which is being incorporated into a wider report, to be launched in 2019. The report will be distributed to parliamentarians, industry leaders and corporates as part of the action plan to move forward with recommendations.
In addition, she is a core team member of Women’s Economic Inperative (www.weiforward.org) - a global, collaborative initiative that was founded in January 2018 as a response to the Call to Action of the United Nations Secretary-General’s High-Level Panel on Women’s Economic Empowerment.
Within all of these roles, Noreen is an active participant, raising awareness, organising events, carrying out research, developing thought leadership and working on advocacy projects that influence or change policy. She also does this through her participation in international fora, such as the Commonwealth Women’s Forum (2015/8), the 2018 Chatham House International Policy Forum: No Going Back: Making Gender Equality Happen and the FQ meetings in the UK.
Noreen touches people who engage with her in many different ways. She is a connector for many people and has tremendous personal impact and credibility in her field. As she says, “I have been fortunate in opportunities available to me and I do not take that lightly. I believe in collaboration and working within communities, whether as an advisor, mentor, influencer or through voluntary participation. My personal driver is that together we can make a real difference to someone, somewhere. Rome wasn't built in a day, and hopefully these small but powerful steps in this direction will have made an impact on girls' education and female economic empowerment in the future!"