2019 Shortlist

Dixons Travel

  • 1 month ago
  • written by NDA



Dixons Carphone is a European electrical and telecommunications retailer. Their specialist brand, Dixons Travel, has 33 stores and 450 employees. Lead by a diverse management team, including a female Managing Director, Dixons Travel are highly focused on improving the diversity for the benefit of their workforce and their customers. As a result, sales and engagement has grown substantially in line with the focus on diversity. Their award-winning Heathrow T3 store became the blueprint for a new and exciting gender-neutral design and product selection which has resulted in a double digit share of business improvement from the female customer. Their website now has an inclusion and diversity page and representation of female managers is up from 13% to 25%, with over 50% of female representation across their Senior Leadership team.

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