2024 Winner
Celebrity of the Year Award
Paddy "The Baddy" Pimblett, a UFC fighter from Liverpool, is renowned for his exceptional talent and vibrant personality. Beyond the octagon, he's a significant advocate for men's mental health, inspired by the tragic loss of a close friend to suicide. Paddy's candid discussions about his own and others' mental health struggles have deeply resonated within and beyond the MMA community. Using his extensive social media following, he has launched campaigns to promote open conversations about mental well-being, partnered with mental health organisations, and participated in awareness events. His raw, relatable approach has inspired many to seek help and speak out about their struggles. Paddy’s dedication to raising mental health awareness and fostering a supportive community has earned him a shortlist for Celebrity of the Year at the National Diversity Awards, showcasing his impact as a powerful voice for change.