2024 Shortlisted Nominee
Lifetime Achiever Award
Aurelia was a pioneering figure in diversity, equity, and inclusion, with over 25 years of experience. She designed innovative music strategies for renowned brands and collaborated with artists like David Guetta, Jax Jones, Maya Jama, Ed Sheeran, The Libertines, and Placebo, while also supporting grassroots talent. In 2022, Aurelia co-founded Maison Mercury Jones with ilā Kamalagharan. The agency promotes fair representation across all gender identities, ethnicities, ages, and disabilities in music and marketing, working exclusively with underrepresented artists. They quickly garnered clients such as Gaviscon, Lemsip, Absolut, and Bosch.Tragically, Aurelia was diagnosed with cancer shortly after launching the agency. Despite undergoing intense treatments, she remained dedicated to her work. Aurelia passed away in April 2024, but her legacy of resilience and commitment to inclusivity continues through Maison Mercury Jones and the artists she supported.