2024 Shortlisted Nominee
Celebrity of the Year Award
Ashley Cain, a former professional footballer turned reality TV star, is widely recognised for his appearances on "Ex on the Beach" and "The Challenge". Beyond television, Ashley has become a prominent advocate for childhood cancer awareness and fundraising. His daughter Azaylia's battle with leukaemia inspired him to raise significant funds for research and support services. Ashley uses his platform to share their journey, promoting awareness and supporting families affected by childhood cancer. Additionally, Ashley is known for his philanthropy, organising charity events and campaigns to benefit cancer research and treatment. His efforts have garnered widespread support and recognition, demonstrating his commitment to making a meaningful impact in the fight against childhood cancer. Ashley Cain's dedication and advocacy continue to inspire and unite communities, highlighting the importance of ongoing research and support for children and families affected by cancer.